At the beginning of 1500, in a city covered in gold, standing admired over a “hidden forest”, a boy descends from the Dogado’s mountains. He will be eventually remembered as “the most excellent of those who have painted”.


Brilliant entrepreneur of himself, as innovative in the composition of a work as in knowing how to sell it, in a few years Tiziano Vecellio became the official painter of the Serenissima and a great artist sought after by the richest and most famous courts in all of Europe. From Ferrara to Urbino, from Mantua to Rome to the Spain of Charles V and his son Philip II, Titian spanned the century illuminating it with his paintings and inspiring artists of all subsequent eras.

Perfect interpreter of religion, mythology and portraitist of immediate expressive power, he dominated his time obscuring his contemporaries, always keeping faith with his motto: “Ars potentior Naturae”. The film discovers, told by the voices of artists, entrepreneurs, art historians, the innovative and lesser-known aspects of this great Venetian painting, who dominated the art of his time, not least the organizational aspect of the work of the workshop and the “brand” Tiziano.

We thus enter an articulated production system, in which the problem of the relationship between master and assistants (collaborators, assistants, apprentices, apprentices, etc.) touches on the much more urgent ones relating to the concept of originality and imitation, aesthetic taste and art market of the time. The role of the master, even in “workshop” works, is in any case preponderant and that the distinction between these and totally autographed paintings, even if relevant, partially loses the importance that was attributed to them in the past: “they become one under the trademark of Titian”.

Especially in the first phase, the masterthe mindcreates, arranges, suggests and directs; the othersthe handsperform, renouncing their individuality for the benefit of the company and the signature of the master is an irrefutable trademark as a guarantee of quality. “Workshop” therefore as the master’s longa manus, constitutionally predisposed to the mimetic rendering of his ideas, so it was useless to askand for many clients it really wasif the newly acquired work was all his own work; it is irrelevant to suppose to what extent he had put the brush there. The sensational contemporaneity of this approach does not in any way diminish the figure of the artist Titian, and this is precisely the aim of the film: to give him credit, without any hagiographic will, precisely for the extraordinary innovator he was.

The film will feature among others Miguel Falomir (director of the Prado Museum), Francesca Del Torre and Sylvia Ferino-Pagden (Kunsthistorisches Museum in Vienna), Giorgio Tagliaferro (University of Warwick), Patrizia Piscitello (curator Capodimonte Museum), Bernard Aikema (president of the Scientific Committee of the Centro Studi Fondazione Tiziano e Cadore). In addition to the entrepreneur and art patron Brunello Cucinelli, there will finally be the famous contemporary artist Jeff Koons, who will tell us how an artist like Titian managed to build an empire between commerce and art.

Director: Giulio Boato
Producer: Tuan Lam
Produced by: Marco Caberlotto, Christian Beetz
Commissioning editor: Dieter Schneider